Rbc amplify 2021 poster design

Process work

I started with rough sketches of the layout and compositions. I wanted each image to have a dynamic layout and portray a sense of wonder, innovation, and creative thinking. Each demonstrates the themes I wanted to portray in different ways.

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1.      Foundational Skills

The students within the Amplify Program are sitting upon the foundational skills and techniques that built up RBC. With a strong foundation, these students can utilize these principles to soar to new heights in innovation.

This poster utilizes both the lion in the RBC logo with the Amplify program’s mascot, Ampy. These mascots represent the diverse groups within RBC all under within the same community.

2.      Feedback Loop

A diverse group of people’s journey to reach new heights. Tech motifs in the background represents the tools they use and the support they have access to along the way.

The arrow shape of the path the group of people are venturing out on symbolizes the feedback loop students within the internship program will participate in. Sharing skills, resources, critiques, that collectively improves the system and network they are a part of.

3.      Reaching for the Stars

A group of star-gazing students under glittering lights of the stars in the sky and the cityscape in the background.

Stars is a recurring motif within all 3 poster designs. Along with innovation and success, the aspirations of each person are reflected in the stars they reach for.  

The cityscape represents the “big city, big dreams” mindset, as the Amplify program takes place in major cities across North America.